About

ARDE designs products in the fields of furniture, lighting and industrial design.

We design with a strong holistic understanding of products and with the will to push evolution forward

 

Look forward and up

In our work we challenge the boundaries of design. We search for new needs and trends. We investigate how new and existing materials can be used and combined to create new directions. We explore new form languages and when needed we push the boundaries of manufacturing. In this creative state of mind we design products that transforms emerging human desires into immediate consumer decisions.

Realize and respond

The studio strives to understand the ever changing urbanized world we live in. We strive to meet our surroundings with an open mind to enable us to respond to changes in social and cultural behavior. The overleap between evolved user needs and industrial solutions is where great potential lies.

Creative conscience

We care about the planet. In our everyday work, we make great efforts to create products that leave a minimal environmental footprint. This is our duty as designers and human beings.

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Designing desire

Great design needs to be beautiful. The perception of beauty relates to parameters like proportion, detail, contrast, simplicity, materiality and youthfulness. Based on experience and theoretical knowledge, we mix the ingredients to achieve the desirable.

Constructing value

Great design is constructed in a logical way. Simplicity creates value around products. We do our outmost to eliminate what’s unnecessary to identify the essential.

Usefulness

Great design is functional and has a purpose. Our work needs to improve everyday life. Sometimes innovation is minor, but still steps towards an improved user experience.

Passionate, positive and with an “everything is possible” attitude, we shape the future.

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Biography

René Hougaard, now working under the name ARDE (born 1977) holds a master degree in architecture and furniture design from Aarhus School of Architecture in 2003.

Since then Arde has build up a very unique holistic experience as self-employed and working for world leading industrial design company Designit A/S and various furniture companies.

From 2004 Arde build up the furniture brand “dnmark” which was sold to the private equity fund “Erhvervsinvest” in 2008.

From 2010 and for nearly five years, Arde worked as Collection Manager for the successful global furniture retailer BoConcept A/S who has more than 300 stores in +65 countries. Arde was responsible for over half of the furniture collection. 

In 2014 Arde decided to focus on his own design studio and is today working for a number of prominent companies.

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